Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.”

White Label  SEO Reports

As an illustration, let’s say you have a solid link asset on your site that’s attracted a ton of backlinks. But if there are lots of redirected links for specific URLs, you could use a plugin like “Better Search Replace” to find and replace them all at once. For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post. Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image.

You can also find broken URLs with backlinks in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links.

Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, SEO Anomaly your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords.

• Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
• For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months.
• What does matter is the ratio between good and toxic links in your profile—you want the vast majority to be high-quality links.
• Of all the actions we took I am convinced that the content audit was most effective.

Amazing SEO and Reporting Tools – all-in-one platform

For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution. Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO. Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. Of the two, SEO is the most essential tool for most businesses.

But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need. If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world. This step of the audit contains a few sub steps which can be achieved from the results of the crawl.

In addition, look for broken pages that produce an “Error 404” message. Creating redirects for these links will help prevent your audience from getting error messages. You can see what type of content is performing well for your audience.

As content becomes outdated, its search traffic will often start to drop off. But you can usually resurrect rankings by refreshing and republishing the content. This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings. Many of these updates target specific things like content quality or link spam.